How technology is changing marketing


October 8, 2017 Facebook Twitter LinkedIn Google+ Marketing



How technology is changing marketing

 

Blogging

Blogging has now become an essential part of your online marketing. It is used to not only help establish yourself as a pro in your industry but also utilizes search engine optimisation practices to get your business noticed online.

In order to optimize your website, you need to produce quality, valuable content, this will allow search engines to find them and push them to the top of the search results for that particular topic. Which in turn increases traffic to your website, increases your customer base and essentially helps your business to grow.

Your content also needs to be informative and useful for your customers so they want to read your posts and come to you as a key player and expert in your field.

 

Mobile Marketing Strategy

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their mobile devices, via websites, email, SMS and apps.

You can do everything on your mobile device that you can do on your desktop, so its important as a business to incorporate mobile devices into their marketing strategy.

You need to understand your mobile audience

Design your website and content to be readable on mobile devices

Use the SMS marketing services which allows you to create lists and draft messages to send to customers

 

Social Media Marketing

Social media marketing utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share to help a company increase brand awareness and grow customer reach.

Personalise your social media marketing by using your customers names when your sending out bulk emails, or by targeting a specific group you want to advertise too, which can be done on Facebook or LinkedIn.

Also, its important to track how well your ads are doing, so you know what is working and what is not, this can be checked on google analytics, or by using landing pages and asking customers where they heard about you,

 

Visual Strategies

Live feeds and videos have now become the new normal, for creating your messages. You can engage your audience with live streaming at conferences, events or seminars, or to highlight your product or service offerings. It’s a quicker way to get your message out, connect with customers and build your business brand.

The live streaming platforms most used today are Periscope, Meerkat, Facebook Live, and now YouTube Live.

Extremidy is a business management company. Our aim is for small businesses to, connect, grow and succeed, by providing them with support, networking and assistance.
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Extremidy Team
www.extremidy.co.uk
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